Interview with Clotaire Rapaille, a psychiatrist turned marketeer who looks for 'codes' in the human brain that advertisers can exploit.
And the campaign for the Hummer -- the Hummer is a car with a strong identity. It's a car in a uniform. I told them, put four stars on the shoulder of the Hummer, you will sell better. If you look at the campaign, brilliant. I have no credit for it, just so you know, but brilliant. They say, "You give us the money, we give you the car, nobody gets hurt." I love it! It's like the mafia speaking to you. For women, they say it's a new way to scare men. Wow. And women love the Hummer. They're not telling you, "Buy a Hummer because you get better gas mileage." You don't. This is cortex things. They address your reptilian brain.
Posted by: Stuart / 4:17 pm::link to this entry
As you are no doubt aware, I am the issue of solid Dutch stock—the prosperous Van Pelt family of St. Paul. Mine was a comfortable and happy childhood, and I spent much of it in the devoted service of the Great Old Pumpkin.
Posted by: Stuart / 10:59 am::link to this entry